Before you start any Facebook advertising campaign, there’s one thing you should do: Install the Facebook Pixel If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you should do. You should really have it...
Confused about how to use Facebook Business Manager? You’re not the only one! As much as I love it, I’m the first to admit that the Facebook team could make navigating it a whole lot clearer for business owners. The problem with keeping things personal Some of you, I...
Problems are meant to be solved. Questions are meant to be answered. The strongest leaders and companies are those that write down every question and curiosity and then set aside the time to get answers. Solving problems and answering questions are the cost of growth,...
Four Mistakes to Avoid with Social Media Monetization There are so many people who really don’t take the time to consider how much effort goes into creating an excellent social media profile. As a result, they make really bad mistakes and lose a lot of potential...
Why You Need More Than Just a Dedicated Marketer Marketing is thriving now more than ever, and nowadays, it’s not uncommon for a modern marketer to wear many hats. You might find that your director is skilled and proficient in a variety of areas, but performing...
Why Local Businesses Need Social Media Local business owners may not think about marketing technology or statistics too often. Small business owners stay busy serving customers, but marketing tech combined with social media can actually help reach more customers and...
