How Marketing Software Can Grow Local Businesses

A small business relies on effective marketing to stay competitive with larger businesses. Internet marketing continues to change, and many business owners spend too much time trying to catch up with the latest trends. How can marketing software make local marketing easier?

Centralized Platform to Increase Productivity

Time is a small business’ greatest asset, and marketing software can help an owner manage their time more efficiently. If a company has multiple online presences, it can be time-consuming to post to each account separately. An all-in-one tool such as Social Marketing can allow businesses to schedule and post social media interactions to multiple locations at once.

When a business automates tasks, they can focus more time on building relationships with their customers. A calendar system allows local businesses to time their posts to maximize their views and automatically be notified when a customer engages with the posts.

Find and Engage Customers More Effectively

Technology changes continue to push local marketing to mobile device platforms. Paid advertising continues to play an essential role in reaching local customers. With the right advertising software, businesses can see how well their advertisements are working.

Advertisements can be managed for optimization on popular social media platforms to reach mobile customers. Businesses can see the results of store visits, website clicks, call-ins, and other data to see how well an advertising campaign is working. Marketing software can even breakdown keywords specific to the local area to better target posts.

The better a business understands their customers, the better they can find solutions that meet their customers’ changing needs. Features such as demographic targeting can help local businesses find similar customers to their existing clientele so that they can continue to grow their business.

Maintain a Stronger Online Presence

While 71% of businesses maintain social media pages, many of them aren’t being used optimally. Maintaining up-to-date information such as the business phone number can make it easier for customers to contact a local business. Using the right marketing software can allow businesses to maintain updated information on all platforms.

Having the right marketing software from The King Group can help owners better manage their local businesses. These time-saving software tools can free up time for other important business tasks, and empower owners to grow their business effectively.